Scion brand killed off by Toyota

February 5, 2016 0

Toyota has announced that it will phase out the Scion brand, starting in the second half of this year. In a statement released overnight, Toyota said that Scion would soon be “transitioning back to the Toyota brand”. Hitting an upbeat tone, the company noted that 70 percent of its customers were … read more

Toyota Axes Scion Brand After 13 Years

February 5, 2016 0

After a relatively short 13 years of existence, Toyota has announced it will kill off its youth-oriented Scion sub-brand in the USA and Canada with the brand to officially disappear in August this year.
According to Toyota, the young adults of today are less engaged with the Scion brand, and less likely … read more