Scion’s original idea was elegantly simple: Take affordable, efficient, quirky cars from Toyota‘s global lineup and rebadge them for the United States. Wind them up and aim them at the finicky young buyers who wouldn’t be caught dead in Dad’s Corolla. It was an experiment Toyota seemed ready to jettison … read more
They’re almost good enough to make us forget about the iQ Oh, Scion. When you weren’t cooking up mix CDs and tuner/lifestyle brand collabs, you built and sold some decent, or at least interesting, cars. And to your eternal credit, you did it all without resorting to dancing hamsters.
But which Scions … read more
LOS ANGELES — Toyota is pulling the plug on Scion, the funky upstart brand it launched in 2002 to appeal to the finicky younger buyers it was struggling to connect with on its own.
The reason, according to Toyota: It’s no longer struggling to connect with those buyers.
The end will come quickly … read more
Only hours after rumors started circulating on the web about Scion’s demise, Toyota made it official on Wednesday morning. The Japanese carmaker’s youth-orientated brand will cease to exist in August this year after 13 years in the market, with most of its existing cars to be rebadged as Toyotas … read more
The man who oversaw the development of one of the Toyota iQ – one of the most unconventional Toyota models of all time – was shocked when he learned that the company wanted him to lead the development of the new-generation 2016 Toyota HiLux.
“No-one was more surprised than me… it’s quite a … read more
Car News iA (shown above): One needn’t even strip away this tiny sedan’s Scion badges or pop off its mad-grouper face to ascertain that this is not, in fact, a Scion. It isn’t even something borrowed from Scion’s parent brand, Toyota. No, the iA is 100 percent a Mazda 2 sedan—a Mazda that … read more