The 7 best Scions ever: A definitive list

February 6, 2016 0

They’re almost good enough to make us forget about the iQ Oh, Scion. When you weren’t cooking up mix CDs and tuner/lifestyle brand collabs, you built and sold some decent, or at least interesting, cars. And to your eternal credit, you did it all without resorting to dancing hamsters.
But which Scions … read more

Toyota to scrap Scion brand, keep the cars

February 5, 2016 0

LOS ANGELES — Toyota is pulling the plug on Scion, the funky upstart brand it launched in 2002 to appeal to the finicky younger buyers it was struggling to connect with on its own.
The reason, according to Toyota: It’s no longer struggling to connect with those buyers.
The end will come quickly … read more

The 5 Biggest Reasons Scion is Dead

February 4, 2016 0

Toyota’s North American experiment known as the Scion brand has been shut down, with its products being adopted back into Toyota’s lineup. 
But why? In Toyota’s own words, “Toyota’s decision was made in response to customers’ needs. Today’s younger buyers still want fun-to-drive vehicles … read more

New Cars for 2016: Scion

September 26, 2015 0

Car News iA (shown above): One needn’t even strip away this tiny sedan’s Scion badges or pop off its mad-grouper face to ascertain that this is not, in fact, a Scion. It isn’t even something borrowed from Scion’s parent brand, Toyota. No, the iA is 100 percent a Mazda 2 sedan—a Mazda that … read more