The Japanese automaker’s Corolla is one of the most recognized nameplates in the world – and since it’s also among the oldest, here’s the model celebrating 50 years of existence in Japan.
Today the Corolla is trading blows with the Ford Focus for the best selling nameplate in the world – but back in 1966 when the model first appeared it had the upper hand on any compact, including the Volkswagen Golf that only appeared years later in 1974. The Corolla has reached no less than 11 generations and people in Japan might still have grandfathers that owned one back in the day. While it’s a global nameplate, the Corolla in Asia is vastly different from the one sold in Europe, for example. So, if it looks odd, it’s because this is the Japan spec model we’re celebrating here.
Called the Corolla Axio Hybrid G 50 Limited, this model is a special series of only 500 units, going for 2.4 million yen when sales start on September 1st. The bespoke styling includes finishing touches that hearken back to the original, such as the “crown of flower” logo on the trunk. There’s also a White Pearl Crystal or Black Mica exterior hue, as well as LED headlights and 16-inch alloy wheels, or a unique interior. The cabin boasts red leather, complete with red accents for the dashboard and door panels – while the black roofliner provides the necessary contrast, together with the special logos embossed into the backrests. All units pack the Hybrid G powertrain, with 100 hp and electric assistance.