Toyota continues to be the best global brand out of all automakers according to Interbrand.
The Best Global Brands of 2016 Rankings have been announced with Toyota (+9%) landing in fifth place overall, behind Apple, Google, Coca-Cola and Microsoft. That’s an improvement from its sixth-place overall finish last year. Looking at the automakers that made the list, Mercedes-Benz (+18%) was ninth overall, followed by BMW (+12%) at 11, Honda (-4%) at 21 and Ford (+12%) at 33. That means this year, Mercedes-Benz managed to pass BMW on the overall rankings after finishing behind its rival by one position in 2015.
The survey calculates the financial performance of a particular brand, its overall influence and the profit potential of the brand in order to determine the rankings.
Other automakers that made the list this year include Hyundai (+11%) at 35th place, Audi (+14%) at 38, Volkswagen (-9%) at 40, Nissan (+22%) at 43, Porsche (+18%) at 50, Kia (+12%) at 69, Land Rover (+11%) at 78, MINI (+18%) at 88 and Tesla at 100th place. It is the first year the American electric automaker has made the list.