Toyota will showcase no less than 30 vehicles at SEMA 2016 including a handful of extreme, bespoke builds.
The six headliners will be eye-catching builds based around the Land Cruiser, Corolla, Sienna, Tacoma, 86 and Prius. The company says the six different will explore different aspects of customizing culture, looking at things like luxury, speed and performance.
Alongside these builds, a number of special Toyota models from yesteryear will attract crowds, particularly an original 2000GT set to be displayed and sure to turn heads and get attendees talking.
Complementing the six builds will be stock variants of each model, helping to highlight the differences between them. Elsewhere, Toyota will host a special display to honor the 50th anniversary of the Corolla by displaying all 11 generations alongside each other.
Finally, Toyota will bring along Rutledge Wood of Top Gear USA fame to MC the Toyota SEMA Press Conference and to sign autographs.
SEMA kicks off tomorrow November 1 and run through to November 4.