Toyota Prius C Persona Series Special Edition launched

Toyota wants the large public to see its Prius C model as a playfull car, ready to be attractive and also economic. So, together with the 2016 version, Toyota is launching the new Persona Series Special Edition, offered with eye-grabbing color combos and other upgrades.

The model goes on sale in December and is limited to just 1,500 units. The Persona Series Special Edition comes exclusively in Black, with a choice of two color accents: Electric Lime and Cherry Pearl. 

The contrast color accents can be found on the lower front grille trim, beneath the headlights and on trim beneath the side windows. The accents also cover the outside power mirrors and interior rear-view mirror shell. 

Toyota Prius C Persona Series Special Edition launched

You may have seen such paint schemes on customized exotics driven by pro ballplayers, but the effect costs far less on a 2016 Prius c Special Edition, which also includes 15-inch black alloy wheels and a custom  “Persona Series” badge.

Along this customization, the big news for 2016 is the available Toyota Safety Sense C (TSS-C), which equips the car with an array of driver-assist technologies: Pre-Collision System, Lane Departure Assist, and Automatic High Beams.

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