Toyota is Debuting a New Concept Car at CES Next Year

Toyota will showcase a new concept vehicle at the 2017 Consumer Electronics Show (CES).

The Japanese automaker didn’t reveal much about the concept car, but did say it will highlight the critical importance of user experience (UX) in the development of highly automated vehicles and robots. This trend began with the Lexus UX Concept (seen above).

The concept will be designed by Toyota’s Calty Design Center and gives a preview of how the company envisions the future vehicle and occupant relationship

The car will be unveiled during Toyota’s press conference on Wednesday, January 4 at 1:00 PM Pacific / 4:00 PM Eastern at the Mandalay Bay Convention Center.

In addition, CES 2017 will also introduce the company’s next-generation framework for connected vehicle and telematics systems.

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