Andrew Gilleland was national field operations manager for Scion until he left in 2005.
Scion, amid an aggressive product rollout, said today Andrew Gilleland will return to the brand as its vice president.
Gilleland most recently was general manager of Toyota’s Central Atlantic office. He replaces Doug Murtha, 49, who will head corporate strategy and planning for Toyota in North America. Effective dates for the changes were undisclosed.
“Doug did a great job evolving the product line for Scion,” Toyota Division General Manager Bill Fay said in a statement. “Now it’s Andrew’s charge to spread the message of the style and value of the iM and iA, as well as a third new vehicle that will be added to the lineup.”
Gilleland was national field operations manager for Scion until he left in 2005. Since then, he has worked in Toyota’s field sales organization and with Lexus in its Atlanta office.
The shakeup comes just a few weeks after Scion’s new iM hatchback and iA sedans hit showrooms for the first time. Both vehicles, priced at $19,255 and $16,495 including shipping for the six-speed manual transmission models, are targeted at younger drivers, a key demographic for the brand.
The iM and iA join the xB hatchback, tC sports coupe and FR-S sports car in Scion’s lineup. Gilleland is tasked with promoting the new vehicles and attracting additional younger buyers to the brand, Scion said in a statement.
“New customers are drawn to the styling and value of our new cars, and we have a terrific opportunity to increase dealer engagement and sales,” Gilleland said in the statement.
Sales have been waning for Toyota’s youth-oriented brand. Scion’s August U.S. sales declined 37 percent from 2014, with 3,895 total vehicles sold. Scion has sold 32,691 vehicles this year through August, down 22 percent from 2014.
Scion said Gilleland will also look to expand its Pure Process Plus online transaction system, which allows customers to research vehicles, apply for credit and secure pricing through the Scion website. The goal is to get 200 Scion dealerships to participate in the system over “the next few years,” up from about 60 today, Scion said.