Nissan passes Toyota to become Europe’s top-selling Asian brand

The Qashqai has given Nissan a big boost.

Nissan passed Toyota to become the top-selling Asian brand in Europe in the first six months.

Nissan’s European sales were boosted by the latest-generation Qashqai compact crossover and by gains in key markets such as the UK, France and Germany. Toyota, meanwhile, has been hit by a slump in Germany, Europe’s biggest market, where demand is weak for the brand’s aging lineup.

Nissan Europe sales and marketing boss Guillaume Cartier said in a statement that the brand’s rise to become the region’s No. 1 Asian brand is a “historic moment for everyone connected to the Nissan business.”

Cartier had told Automotive News Europe in an interview

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