Lexus unveils LIT IS; aka an IS wrapped in almost 42k LEDs

After the internet chewed up and spit out the Lexus Sriracha IS, Lexus has to do something to stop the trolls from cannibalizing anything else with a crooked “L” badge on it. So what did it do? It took another Lexus IS and wrapped that sucker with 41,999 (don’t even try to ask why they didn’t just do 42,000) LEDs to make it one of the largest digital rolling distractions that we’ve ever seen. The car was designed in collaboration between Lexus and Vevo to “send a bold signal,” and is featured in Dua Lipa’s “Be the One” music video.

According to Lexus, each of the 41,999 LEDs were applied to the vehicle by hand and, when working together, can broadcast graphics and display animations in response to music and human gestures. When speaking of the car’s debut in Lipa’s music video, Brian Bolain – the General Manager of Product and Consumer Marketing for Lexus – said, “A car as visually striking as the LIT IS required an equally dramatic debut,” said Brian Bolain, Lexus general manager of product and consumer marketing. A music video was a perfect place to launch the LIT IS and working with Dua Lipa allowed the concept to come to life, putting a spotlight on the Lexus IS in an entirely new way.”

The entire car can produce a total of 175,000 lumens when full animated and the LED strips would stretch the length of a half mile, should they be laid out end to end. Say what you want about the Sriracha IS, but this is a far more interesting taking on the IS.

Why it matters

Lexus unveils LIT IS; aka an IS wrapped in almost 42k LEDs

At the end of the day, Lexus is trying to attract as much attention as it can to the new IS, and wrapping it with an excessive number of LEDs that produce as much as 175,000 lumens is certainly one way to draw attention. While the concept itself is worthless outside of that regard (who knows how many other music videos it might show up in) it’s actually a pretty cool idea of what you could potentially do to a show car. It’s really something you would expect to see as some crazy Japanese car gathering or something, but the possibilities of what you could display really are endless. Apparently, the gesture control functions are assisted by the use of a gaming console, so maybe someday we’ll get to see someone play Super Mario Bros on the side of a Lexus IS. Stranger things have happened, right?

Press Release

To highlight the impressive styling of the new 2017 IS, Lexus today unveiled a custom vehicle wrapped in 41,999 programmable LEDs that turn the car into a screen capable of broadcasting dynamic graphics and videos. The car, which is designed to send a bold signal, is featured in UK chart-topping artist Dua Lipa’s new music video for her hit song “Be the One.” The first-of-its-kind collaboration pairs Dua Lipa’s powerful vocals with an ethereal storyline, featuring the vehicle as a character and visual anchor in a story that also casts actor Ansel Elgort (“Divergent”; “The Fault in Our Stars”) as Dua’s former love.

Lexus unveils LIT IS; aka an IS wrapped in almost 42k LEDs

This unique collaboration between Lexus and Vevo showcases the Lexus IS as an incredible work of art, technology and design through the lens of a music video. The 2017 IS has a commanding design and Lexus wanted to amplify those styling cues like never before. To create the LIT IS, Lexus used hand-applied LEDs to turn the vehicle into an eye-catching screen. In addition to broadcasting graphics, the LIT IS can also generate colorful, mesmerizing animations in response to gestures and music. Through this responsive technology and the animations, an expressive car was turned into an actual vehicle for expression, and the concept for a new Dua Lipa music video was born.

Lexus unveils LIT IS; aka an IS wrapped in almost 42k LEDs

“A car as visually striking as the LIT IS required an equally dramatic debut,” said Brian Bolain, Lexus general manager of product and consumer marketing. “A music video was a perfect place to launch the LIT IS and working with Dua Lipa allowed the concept to come to life, putting a spotlight on the Lexus IS in an entirely new way.”

Lexus unveils LIT IS; aka an IS wrapped in almost 42k LEDs

The custom car produces 175,000 lumens when fully illuminated, and the LED strips, if placed end-to-end, would stretch half a mile in length. Three distinct modes allow the LIT IS to interact with sounds and people in its vicinity. Attract mode features a loop of colorful graphics that highlight the strong lines of the IS and play into its bold styling. Music Viz mode is designed to respond to music, as the LEDs will create custom, responsive displays that perfectly sync to any song. Gesture mode allows the motion of the LED animations to be controlled by users’ hand movements with the help of a gaming console. This mode directly connects the car and the driver, allowing the person to send a signal and see the car respond.

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