Last month Lexus sold the most premium vehicles in the United States from all luxury brands.
Toyota’s luxury marque recorded 30,198 sales in March, only 165 more than BMW’s 30,033, while Mercedes-Benz came third with 28,164 delivered units. Interestingly, the trio is reporting a drop in sales – Lexus deliveries fell by 2.8 percent, BMW by 12 percent, and Mercedes by 5.9 percent.
The Japanese company is enjoying a major increase in SUV and crossover sales – the demand for the NX compact crossover is up by 25 percent, while the LX SUV is going strong with 46 percent more sales.
“The driving dynamics are much better, fuel economy is much better, so essentially they’re trucks that ride like cars,” Kevin Tynan, an analyst for Bloomberg Intelligence, explains the increased demand for SUVs and crossovers.
But where are Infiniti and Audi, you may ask. Well, Nissan’s luxury brand reports 10 percent increase in sales with a total of 13,775 deliveries in March. Audi, on the other hand, had 18,392 new registrations last month, up by 7.5 percent compared to February.
In contrast to last year results, BMW held the third place in sales during the first quarter of 2016. Leader is Mercedes, followed by Lexus. It’s important to note these figures exclude BMW’s Mini models and Daimler’s Mercedes work trucks and Smart cars.
Source: Automotive News