While other automakers are debuting their latest at the 2016 L.A. Auto Show, Lexus is taking an entirely different approach.
The Japanese automaker teamed up with Huy Fong Foods, best known for manufacturing Sriracha, to create a one-of-a-kind Lexus IS. Sporting an official Sriracha paint job, Lexus actually experimented with a range of mixtures and methods to create the Sriracha Red color. In fact, the company added Sriracha sauce to the paint itself, complete with flecks of chili-like flakes to create a custom paint job that mimics Sriracha sauce inside the bottle and topped with a clear coating.
The project got brought to life with the help of West Coast Customs, who also created a Sriracha-injected steering wheel with Sriracha-like liquid cast in resin then formed into a Lexus steering wheel, complete with a warning for “Hot Handling.” Further playing to the theme are Sriracha Temperature Settings and a Sriracha Driving Mode, which tunes the powertrain for faster gear changes and more dynamic throttle mapping. Other upgrades to the interior include leather seats with hand-embroidered Huy Fong rooster logo, the Sriracha IS logo and green accents.
And just in case the emphasis on Sriracha isn’t evident, the sedan’s trunk has been packed with 43 bottles of the hot sauce for emergency condiment situations.