Lexus has created a rather peculiar 2017 IS wrapped in 41,999 configurable LEDs and created to feature in the music video for Dua Lipa’s single ‘Be the One’.
The car comes thanks to a collaboration between Lexus and Vevo and remarkably, the LEDs were applied by hand to the exterior of the facelifted car, essentially turning the Japanese sedan into a programmable screen that can broadcast graphics as well as advanced and colourful animations.
There are three distinct modes for the lights. The first, coined ‘Attract’ mode features a loop of graphics aimed at highlighting the design of the IS. There is also a ‘Music Viz’ mode where the LEDs respond to music and sync up with a song. Finally, there’s ‘Gesture’ mode which allows the animations to be controlled by hand movements thanks to the vehicle’s incorporation of a gaming console.
If all the LED strips were placed end-to-end, they would stretch for half a mile.
According to Lexus general manager of product and consumer marketing Brian Bolain, “A car as visually striking as the LIT IS required an equally dramatic debut. A music video was a perfect place to launch the LIT IS and working with Dua Lipa allowed the concept to come to life, putting a spotlight on the Lexus IS in an entirely new way.”