Lexus Launches V-LCRO Technology

As performance cars are becoming quicker and more powerful, automakers are spending quite a lot of time and money developing driver seats that enhance the connection between man and machine. Have you noticed how seat bolstering grows slightly bigger with each new update on supercars or beefed-up sedans and coupes wearing the iconic “M” and “AMG” badges? Well, the next Lexus RC F might not need an upgrade in that department as the Japanese brand has launched a technology that promises to allow the driver to take turns more aggressively without relying on the latest race-spec.

The new performance feature is dubbed V-LCRO, which stands for Variable Load Coupling Rear Orientation, and employs a technology that’s over 75 years old. Specifically, these new seats are lined with Velcro, the fabric with hook-and-loop fasteners known for their use in the clothing industry. Velcro isn’t exactly new to automobile as it has already been used to bond headliners, floor mats, and speaker covers, but it’s the first time an automaker turns it into a performance-enhancing feature.

Lexus says that the V-LCRO system is designed to hold the driver in place at up to three Gs in any direction. There is a downside however. The driver needs to wear a specially designed suit with a complex pattern of hooks and loops. The technology has already been tested with great results by professional racing driver Scott Pruett: “The beauty of this technology is its simplicity. With V-LCRO, Lexus has created an unprecedented connection between driver and vehicle, and the impact on the track has been phenomenal.”

The V-LCRO system was designed for both the RC F and GS F high-performance models and will become available as an option, together with a line of exclusive custom-tailored suits.

Why it matters

If you haven’t seen the video yet, prepare for a spoiler: this is yet another April Fools’ Day joke. It’s actually pretty cool that Lexus went through all the trouble to put together a two-minute video and create a part Velcro and part leather seat for the photo shooting, but I’d rather rely on seat bolstering and a multi-point safety belt than hook-and-loop fasteners. Velcro is for caps and sneakers. And electric guitar pedalboards…

Oh, and since were talking about Velcro, we’ll throw in a little joke about the fasteners that changed the way we attach things: “I’m going to buy some Velcro for my shoes instead of laces. Why knot?” Word of advice: the same doesn’t apply to seat belts. You should always “knot” before you hit the gas.

Lexus RC F

Lexus RC F

Press Release

When it comes to performance cars, few things are more important than the connection between driver and vehicle. For luxury automaker Lexus, the continuous pursuit to enhance this connection even includes venturing outside the automotive world for new solutions.

Today, Lexus is introducing its latest performance feature: Variable Load Coupling Rear Orientation (V-LCRO), a proprietary technology that enhances performance by allowing the driver to take turns more aggressively while significantly reducing movement across the back and seat.

“While all performance cars use seat bolsters to hold a driver in place during aggressive

maneuvering, we’re taking it a step further. In this case, the technology we’re employing is actually over 75 years old,” said Brian Bolain, general manager, Lexus product & consumer marketing. “The RC F and GS F are exhilarating, racing-inspired vehicles. By partnering with Velcro Companies, our new V-LCRO technology enhances the driver’s ability to maximize the cars’ track-proven performance.”

The optional V-LCRO driver’s seat secures the driver in place, refining the functionality of the vehicles’ contoured seatbacks. The optional seat requires the driver to wear a specially designed suit, which, through a complex pattern of hooks and loops, creates an incredible grip at any angle and G-load. In fact, it’s designed to hold the driver in place at up to 3.0 Gs in any direction.

“The beauty of this technology is its simplicity,” said Scott Pruett, Lexus F Performance Racing

driver. “With V-LCRO, Lexus has created an unprecedented connection between driver and vehicle, and the impact on the track has been phenomenal.”

To complement the forward-thinking design of the RC F and GS F, Lexus has created a line of exclusive custom-tailored suits. The fashion line connects perfectly with the breakthrough V-LCRO driver’s seats, both in form and function.

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