Lexus Introduces Groundbraking V-LCRO Technology

If you can still handle all the April 1st tomfoolery from carmakers today, here’s one from Lexus.

The Japanese company “introduced” its latest performance feature: The Variable Load Coupling Rear Orientation. Yes, the Velcro.

Entitled V-LCRO for short, this technology is the result of the Japanese car maker’s continuous pursuit to enhance the connection between driver and vehicle, even if that means venturing outside the automotive world for new solutions.

As you’d might expect the optional V-LCRO driver’s seat was created in partnership with Velcro Companies, and the tech secures the driver in place, refining the functionality of the vehicles’ contoured seatbacks, as explained by Brian Bolain, general manager, Lexus product & consumer marketing.

“While all performance cars use seat bolsters to hold a driver in place during aggressive

maneuvering, we’re taking it a step further. In this case, the technology we’re employing is actually over 75 years old. The RC F and GS F are exhilarating, racing-inspired vehicles. By partnering with Velcro Companies, our new V-LCRO technology enhances the driver’s ability to maximize the cars’ track-proven performance.”


A very good idea, some might say, but in order for it to work, the driver has to wear a specially designed suit, which hooks up to the seat, creating grip at any angle and G-load – according to Lexus. But it’s okay, the company has got you covered because it has created a line of exclusive custom-tailored suits which connects perfectly with the breakthrough V-LCRO driver’s seats, both in form and function.

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