Is Lexus Dethroning The LS As King Of Its Lineup?

Share on Facebook Share on Twitter Or is it just looking for an equal queen? After
more than 25 years at the top, growing from the company’s sole
offering to become the flagship riding atop the automaker’s fleet of
models, it seems that the Lexus LS is about to lose some status within company
ranks. While it will be continued and replaced by another generation, Lexus
general manager Jeff Bracken recently told Reuters that “we need a new
flagship,” adding: “It doesn’t have to be a
sedan.” Is Lexus adding a top-of-the-line SUV that will ride alongside
or above the LS?

Is Lexus Dethroning The LS As King Of Its Lineup?

“In addition to the LS, there could be another flagship in our
lineup. We’ll define what it is in January”, he said. With Mercedes, Cadillac
and Audi offering large SUVs, and with uber-luxury SUVs on the way from Rolls Royce, Bentley and
others, Lexus has the right idea if it wants to fight
for luxury sales outside the large sedan market. Meanwhile,
the company is also working to get a 3-row, 7-8 passenger
RX to dealers as early as possible. With the
all-new RX arriving this fall, Brecken says “We don’t want to wait for
a next generation” to add that third row. Will the LS be joined by another king
of the lineup or dethroned by an SUV? We’ll
find out in January.

Is Lexus Dethroning The LS As King Of Its Lineup?

Is Lexus Dethroning The LS As King Of Its Lineup?

Is Lexus Dethroning The LS As King Of Its Lineup?

Is Lexus Dethroning The LS As King Of Its Lineup?

Is Lexus Dethroning The LS As King Of Its Lineup?

Is Lexus Dethroning The LS As King Of Its Lineup?

Is Lexus Dethroning The LS As King Of Its Lineup?

Is Lexus Dethroning The LS As King Of Its Lineup?

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