The 2016 Toyota Tacoma is walking into a suddenly competitive field of small(er) trucks, so its maker has resorted to a gimmick that might actually resonate with buyers.
According to Bloomberg, Toyota is banking on the 2016 Tacoma being the first vehicle with a standard GoPro camera mount in the windshield. GoPro camera mounts are popular additions, the cameras being the darling of those who want to document all of their outdoor activities. It sounds like Toyota is onto something with the active people who tend to lust after the Tacoma.
It’s an important attention grab, though. The Tacoma has serious competition for the first time in roughly a decade with the introduction of the Chevrolet Colorado and GMC Canyon. For now, Toyota still leads the sector – more than 88,000 Tacomas have been sold in the U.S. through June, versus nearly 57,000 for the GM trucks combined.
Bloomberg says the deal is also important to GoPro, as its dominance as the camera of outdoorsy people is being challenged by Sony and Nikon. Making it easier to snap a GoPro into the Tacoma is likely to stop its users from switching to a rival’s device.
The issue I had with the 2016 Tacoma at the Detroit Auto Show back in January was that it felt like an old truck just to sit in it, even though the Colorado and Canyon feel like new, modern vehicles. But then, we haven’t driven the new Tacoma yet.
We’ll get a GoPro and find out soon enough.