A decade after falling behind Toyota, FCA has nearly pulled even in U.S. sales
In August 2003, Toyota Motor Sales (Toyota-Lexus-Scion) outsold the Chrysler group (Chrysler-Jeep–Dodge/Ram) for the first month ever. It was too early to anoint Toyota as a permanent member of the Big 3, but the August results were a crushing blow to Chrysler’s pride.
Chrysler, then part of DaimlerChrysler, did manage to outsell its Japanese rival in 2004 and 2005. But in 2006, Toyota shot past Chrysler and began a 10-year run as one of the U.S. Big 3. (And we began referring to the American carmakers as the “Detroit 3.”)
Uh, we weren’t really expecting that to change, but in the first half of 2016, Fiat Chrysler pulled within shouting distance — about 40,000 units — of Toyota Motor (1,197,800-1,157,458). FCA’s figures include sales of 17,735 Fiats, around 5,000 Maseratis and 300 or so Alfa Romeos.
Toyota’s numbers include almost 38,000 Scions, a brand that will soon disappear.