Toyota saw October 21, 2015, as the perfect day to launch sales of the Mirai fuel cell vehicle in the United States.
After all, today is the exact day that was “the future” in the popular “Back to the Future” movie franchise.
And since Toyota believes the Mirai is the future, the association with “Back to the Future” was inevitable. Toyota released a video in which movie heroes Michael J. Fox and Christopher Lloyd brought a famous trash-into-fuel scene from “Back to the Future Part II” into the present. Toyota views the Mirai as a modern, real-life version of Doc Brown’s trash-fueled technology.
Titled “Fueled by the Future,” the video debuted last night in California during an event attended by more than 300 new Toyota Mirai owners, Mirai dealers and special guests. The video is the last in the “Fueled By Everything” online video series demonstrating hydrogen fuel’s potential to be sourced from almost anything, including solar, wind and trash.
“A piece of the future is now a reality with the Toyota Mirai. Compared to some other technologies predicted in the film, like rehydrated pizza or self-tying shoes, this technology has the real potential to change the world,” actor Christopher Lloyd said.
Scroll down to watch Michael J. Fox and Christopher Lloyd’s reactions to the Toyota Mirai.