Subaru is getting more Toyota and Honda owners to switch brands
Why are there more Toyota and Honda owners buying a new 2016 Forester, Outback, Crosstrek or Impreza? There’s 3 primary reasons.
Subaru is growing faster than all other automakers and many of their customers are coming from Toyota and Honda owners who are trading in their vehicles. It’s called conquests in the auto industry and Subaru is conquesting the top Japanese brands. Subaru is luring more Toyota and Honda owners into their showrooms than other brands and they are driving away in a new Subaru.
Many of these conquest customers are trading in their vehicles for a new 2016 Subaru Forester, Outback, Crosstrek or Impreza, the brands top four selling vehicles. Tom Doll, COO of Subaru of America, tells WardsAuto in a recent interview, there are three reasons why more Toyota and Honda owners are switching to the Subaru brand.
Top safety record
According to the report, a big draw for many of those new customers is Subaru’s safety record which is tops in the industry. The Japanese automaker has been awarded IIHS Top Safety Picks 8 years running 2009-2016 for all their vehicles. Subaru’s EyeSight is one reason they keep piling up these awards. EyeSight was the first system to use stereo camera technology to detect objects such as vehicles, pedestrians and cyclists. Features available on this system include pre-collision braking control and all-speed range adaptive cruise control tracking function. Fuji Heavy Industries (FHI), manufacturer of Subaru, keeps enhancing the system to improve preventive safety performance in their vehicles.
High residual value
The second reason is their high residual value. What is the brand that retains its value better than any other in the U.S.? According to ALG, it’s Subaru. Subaru was named Best Overall Mainstream Brand for 2016 and took home five Residual Value Segment Awards from ALG. Winning the Best Mainstream Brand award means that Subaru holds its value better than all other mainstream brands in the U.S.
Subaru Symmetrical AWD
The third reason is Subaru’s all-weather capabilities. Subaru created a niche market with multi-purpose all-wheel-drive vehicles like Forester, Outback, Crosstrek and Impreza. Every one of their vehicles comes standard with all-wheel-drive except for the rear-drive BRZ sports coupe. Subaru’s AWD system doesn’t sacrifice fuel efficiency like most other SUVs on the market. “You don’t get the fuel-economy disadvantage as with other AWD products out there,” Doll says of the brand’s nearly-all-AWD lineup.
The 2016 Subaru Forester, Outback, Crosstrek and Impreza AWD vehicles are leading the way in conquest sales. Subaru is getting more Toyota and Honda owners trading in their vehicles than all other brands. Doll says, “The types of customers we’re getting, they’re probably the better customers of the brands we’re conquesting you could say.”
Media Source: Wards Auto
Image source: Denis Flierl