2016 Toyota Prius Stars In “Heck on Wheels” Super Bowl Commercial: Video

Super Bowl 50 is right around the corner, and it seems like every automaker is pre-releasing commercials before the big game. We’ve seen the Keven Hart Commercial from Hyundai, Kia’ s somewhat creepy Christopher Walken commercial, and Audi’ s “The Commander” commercial, to name a few. Now, the video you’re about to watch comes from Toyota. It doesn’t star a big celebrity, well unless you consider the 2016 Toyota Prius a celebrity.

I’m not one who generally spills the beans on a video before you have a chance to watch it, but I can’t help but talk about the commercial a little. Basically, the commercial is a music video, with a short, bearded fellow singing about his Prius and how it makes him feel. The commercial itself is kind of funny to an extent, but some of the things you see the Prius doing are just unrealistic. Maybe that’s part of what makes the commercial funny. It might seem stereotypical, but the actor driving the Prius really seems to fit in with it well.

I can’t really knock Toyota too much, and I have to give credit where credit is due. The company did invent the hybrid segment and really did set the bar for fuel economy. With the update for the 2016 model year, the Prius looks better than ever. With that said, take a look at the commercial and keep an open mind. I don’t necessarily agree with our little, bearded friend – the Prius isn’t exactly badass as he seems to think – but the commercial is good for a few laughs, anyway.

2016 Toyota Prius

Toyota Prius

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