Toyota Prius painted with New York Yankees colors sits on display during a media preview of the 2014 New York International Auto Show at the Jacob Javits Center on April 17, 2014 in New York City.
Consumers will be now be able to buy a sleeker, sportier version of the 2015 Toyota Prius for 2016. Not only is the new model expected to only provide better gas mileage (already better than 50 miles per gallon), it is said to come with “crisper” handling and a better over-all ride thanks to a lower center of gravity.
Those who got their first glimpse at the 4th generation Prius last night its Las Vegas unveiling also found that the Japanese automaker also shifted its focus to design and other technological improvements including things such as automatic pedestrian avoidance and full-speed dynamic cruise (meaning the car will manage its speed, even going all the way to a full stop in a traffic jam).
Toyota is hoping that the improvements will convince consumers to come back to the car, which has seen its sales drop along with prices at the pump since the beginning of 2015. Sales for the hybrid peaked at approximately 237,000 vehicles in 2012 with the introduction of compact and wagon models. At the time, gas prices averaged at $3.63 per gallon. However, the company noted that Prius sales had plummeted by 17% through August as compared to 2014.