Fresh from its 2015 model update, the Toyota Prius C gets two minor enhancements for 2016. The most significant is something you may not be able to see, but it’ll see you. The Prius C is the latest Toyota model to be offered with Toyota’s Safety Sense-C system, which includes a low-speed pre-collision system, lane-departure assist, and automatic high beams. The system comes as part of the Deluxe Moonroof and Safety package on the Prius C Three trim level, and is included in the Upgraded Wheel and Safety package on the Prius C Four.
More obvious to the naked eye (which may wish it was shielded when it sees it) is the new “Persona Series” limited-edition model. Taking a page from the Scion Release Series playbook, Toyota is offering a limited, 1500-car run of black Prius C models with black wheels and “electric lime” or “cherry pearl” accents for the lower grille, headlight lowers, mirror caps (interior and exterior), and beneath the windows—basically the automotive equivalent of lipstick, eyeliner, and trendy sunglasses. Toyota has a different take on it, according to the press release: “You may have seen such paint schemes on customized exotics driven by pro ballplayers, but the effect costs far less on a 2016 Prius C Special Edition.”
Whether you think the Prius C Persona Edition evokes pro ballplayers or something else altogether is your call.